Estee Lauder Breast Cancer Awareness Campaign raises funds for breast cancer research in CARIF, 2008-present
In 2008, with the public recognition for our work in breast cancer research, CARIF was selected to be among the 4 recipients for funds raised through the Estee Lauder Breast Cancer Awareness Month conducted throughout the month of October. Activities included:
· Educational road show on self-breast examination;
· Illumination of iconic building in Malaysia in pink as part of International Estee Lauder Breast Cancer Campaign. In 2008-2009, Menara KL
was illuminated while in 2010, Menara KL and Sultan Abdul Samad Building was illuminated;
· Charity concert entitled 'A Pink Charity Evening with Frances Yip Accompanied by the Orchestra' in 2010
Estee Lauder Malaysia donated RM100,500 and RM70,000 in 2008 and 2009, respectively.
This year, The Estee Lauder Companies Breast Cancer Committee 2010 continues to create impact with the Milestone Illumination Programme, where major landmarks such as Bintang Walk, KL Tower and the Sultan Abdul Samad Building in Kuala Lumpur were lit up in pink lights.
There was also a breast cancer educational roadshow at the Pavilion Shopping Centre, a Charity Golf event at Kuala Lumpur Golf and Country Club and a Look Good, Feel Good programme for breast cancer survivors.