Do you know what things could shy people away from your website? Well, website downtime is definitely one.

Okay, picture this scenario: You are on your favorite online store and just when you are about to check out, the website crashes and is unable to load again. The reason why the website crash is probably due to a problem with their hosting provider’s server, but it could also mean other things as well.

The said scenario is one of the most frustrating things that can happen to a customer or online audience and that is why website owners should always ensure that they are getting only the best web hosting providers out there and nothing else.

Website uptime is crucial to any website owner because, according to a study that was published by Web Hosting Australia, more than 50% of respondents would easily leave a website if it doesn’t load within 3 seconds (it is the same thing if the website does load but loads inconsistently in other pages).

As a website owner, it is imperative that you use server monitoring tools to monitor your website’s uptime performance.

What is Website Downtime?

For you to know what website downtime is, I must first explain what its opposite is: Website uptime. Website uptime, to put it succinctly, is just a measure of a website being accessible for the time being. It is usually denoted in percentage numbers such as 99%, so on and so forth.

Website downtime, on the other hand, is a term that is used to refer to a website that cannot be accessed for a certain period of time. Having an inaccessible website is a huge no-no for any website owner simply because you could experience a huge loss in your revenues if you are unable to fix the problem, pronto.

How to Avoid Website Downtime?

To tell you honestly, there is no way for you to avoid website downtimes because there are a lot of factors that may contribute to it happening to you.

One common reason why websites go down is due to an issue with their hosting provider’s web servers. Another issue could be a massive DDoS attack where the massive surge of internet traffic renders the servers unable to send HTTP requests back to the sender.

There are just so many reasons that could lead to website downtimes, so it is virtually impossible for you to truly avoid it. However, there are some things that you can do on your end to somehow mitigate its damage. Here are some of them:

  • Use Server Monitoring Tools– These tools will notify you whenever your website goes down. This is important so that you can contact your web hosting provider as fast as possible.
  • Get a Reliable Host– Always go for a hosting company that has been around in the industry for quite some time now. That is because they know how to cater to the demands of their clients so that you will also get your money’s worth.
  • Optimize Your Website- Look at your website in its entirety. Optimize all of your contents and make sure that the backend codes are cleaned up.